Pop up propaganda
These posters were hung up in public offices across the country. The offices had a poster duty, which meant that they were required to hang them up. The large number of different posters and the large circulations made such posters a common sight throughout the country during the war years.
The messages in the posters ranged from agriculture, food and child welfare, to calls to sign up for frontline service and other more aggressive political messages and propaganda of fear.
In other words, there were both ideological and everyday themes in propaganda from the Nazi Party. Some posters played on what the nazis considered healthy Norwegians: blonde people who cultivated the land. It may look like a positive message in several of the posters. Underlying this, however, is always a build-up of stereotypes which, in their one-sidedness, also excludes anyone who looks different or lives differently.
The Nazi Party excelled in propaganda. The party had close ties to the advertising industry and associated with good artists who mastered the poster language's design language and strong tools.
One of the great poster artists in the Nazi Party propaganda apparatus was Harald Damsleth. Damsleth (1906 - 1971) was one of Norway's most sought-after advertising cartoonists in the 1930s. He became a member of the Nazi Party already in 1933. In 1939 he took over the advertising agency Herolden together with his friend Per Sandberg. The Herald designed and published information materials and posters for NS throughout the war, and Damsleth was responsible for many of the drawings